Momentum
Momentum is an exhibition that celebrates the rapid rise and growing impact of women’s sports through bold graphic design. It is created for sports fans, designers, and advocates of gender equity.
The exhibition features dynamic visual work such as AR (augmented reality) posters, moving typography, and video editing that captures the energy, talent, and increasing visibility of women athletes today. The purpose is to champion representation, spark conversation, and inspire continued momentum in support of women in sports.
ROLE: Designer
YEAR: 2025
DISCIPLINES: Graphic Design, Print, Motion Design
AR POSTERS
AR POSTERS
EXPERIENCE
The motion graphics capture the feeling of being in a stadium watching your favorite team!BRAND AND IDENTITY
Utilizing colors from the Momentum palette to tie all of the posters together. While also using unique patterns and images to ensure all the teams kept their individual identities. FOCUS AND EMPHASIS
Main focus is on typographic elements and how they interact with the original graphics
TIMELINE & PROMOTIONAL POSTER
The timeline highlights notable events regarding women’s sports and their achievements.
The Watch More Women’s Sports poster champions female athletes who have left an impact on women’s sports. It also is accompanied by a video which can be seen below.
